About Us

We are focused on enhancing the experience of the traveler while creating the opportunity for the community based business to market authentic experiences to the visitor. The Visitor Channel believes in the need to constantly develop tourism awareness opportunities and promote best practices to providers.

The channel presents the opportunity to provide vivid and vital information on service providers and product producers to the visitor market. Today, The Visitor Channel is featured in all hotel properties with access to cable television, totaling over 400,000 stay-over visitors and 150,000 residents.

Visitor channels operate worldwide and are an integral part of the visitor experience at numerous destinations used as a tool to maximize choices while they are on vacation. These Channels are effective because of their 'looped' format which allow the viewer unprecedented access to the broadcast material. The introduction of the service to St. Lucia meant that relevant business entities now have direct and equal access to our growing visitor market.

V. Andre Alexander

Andre Alexander attended the St. Mary's College in St. Lucia and subsequently the Morne A Level college before going to the US to attend the Sacred Heart University in Fairfield Connecticut, graduating in 1984 with a Bachelor of Science degree in Business Management.

On returning to St. Lucia in 1984 Andre was employed as an economist with the Ministry of Finance & Planning for two years, where he received additional training in Project Planning and Implementation, under a Caribbean Development Bank (CDB) Program. In 1986 he transferred to the St. Lucia National Development Corporation (NDC) as an Investment Promotion Officer, where he worked for the next seven years, becoming the Manager of the Investment Promotion Division in 1990.

In 1993 Andre moved to the private sector, accepting the position of Account Executive with the advertising firm of Lonsdale Saatchi & Saatchi. It was with this company that he first formulated the idea to develop a dedicated channel in St. Lucia to market services and products directly into the hotel rooms on the island. In 1994 the company Video-Tech Advertising Ltd. was created specifically to offer a full range of advertising services and manage the hotel advertising channel which serviced nine major hotels as well as the Hewanorra International Airport and the Vigie Airport.

Along with the talents in developing and managing a broadcasting operation came the additional skills in video production, including script-writing and editing (Premiere Pro Platform). This led to the creation of AlexanderBain Productions, which focuses on video projects for public relations and advertising.

The new broadcasting format presented the opportunity to expand productions into the longer format documentary and the development of campaign-specific programs, designed to expand the participation of a wider cross-section of persons, in the appreciation of St. Lucian history and culture. The program also allowed for application to the internet with even wider possibilities for visibility, particularly with regard to the development of the Tourism Information Service on a dedicated channel.

Lawrence A. Bain

Educated at St. Mary's College between 1975 and 1980 Lawrence Bain is also a graduate of Trent University in Ontario, Canada, holding a Bachelor of Arts in Sociology.

In 1988 he returned to St. Lucia taking up the post of Marketing Manager with Bryden & Partners Ltd., a local wholesale distributor. Always with a penchant for the performing arts Lawrence joined the Lighthouse Theatre Company and in 1990 earned himself a scholarship to attend the Lee Strasberg Theatre Institute in New York City.

In the summer of 1994 Lawrence enrolled at the New York Film Academy, learning the skills of storytelling and the nuances of taking them to the screen. Upon completion of the course he returned to St. Lucia and immediately found work as the Creative Director of Video-Tech Advertising Ltd., overseeing all the video productions from concept to screen including all those for the company's pilot project, the Tourist Information Channel.

In 1996 Lawrence branched off to pursue a freelance career in video production, working with all the local production houses and creating images for many in the commercial and public sectors, including Cable & Wireless and the Ministry of Tourism.

Never too far from the stage, Lawrence won his first Best Actor award in 1995 from the M&C Fine Arts Awards Council, St. Lucia's Tonys. In 1997 he appeared in Southie, his American film debut with Donnie Wahlberg and Amanda Peet.

Returning again to St. Lucia Lawrence continued his freelance career in video production while also returning to his theatrical roots. In 2001 he co-founded T´yat Toutafé, a local theatre group which staged over a dozen productions in little over two years, sweeping the M&C Fine Arts Awards in 2004 garnering him his second Best Actor award for his lead role in Martin Sherman's play Bent.

In 2004 Lawrence returned to television, co-founding St. Lucia's only 24-hour tourism information service on cable television, showcasing mini documentaries on St. Lucia's history, geography and culture.

With over 20 years of experience in the performing arts and working closely with such luminaries in the cultural sphere as Derek Walcott, Lawrence has taken his various passions for storytelling, for film making, and for his country to develop this unique service; writing, producing and directing almost every frame of the programmes that are together now known as The Visitor Channel.